There are amazing opportunities for artists to use video to reach fans, old and new. Especially when they have new music to share. Check out my recent music video project with acclaimed independent singer-songwriter Lisa Mitts to get some ideas on how to create content for your own music project.
Lisa Mitts first contacted me through a referral in 2018. She was looking to record a few of her latest songs, and feature one of them in a music video. So, I quickly referred her to producer Matt Terjeson, and mapped out a plan for a number of videos to go along with the project.
Into The Studio
Lisa recorded two singles; “See the Scars” and “To Be Loved.” Both songs featured Taylor Enloe on guitars and Luke Peterson on drums. I knew that this would be a great opportunity to capture some solid footage, so I joined them in the studio. I was please with the results! While we didn’t use all the footage, I have it on file should Lisa want to use it in the future.
Documenting an event that is already happening is a great investment. All you are paying for is the videographer and/or photographer. The footage can be used in the future for any number of things. And, believe me, you will be glad you have it!
Shooting Within Budget
The themes in “To Be Loved” could easily be envisioned on a grand scale. However, the budget was limited. But have no concern, this is normal. While independent music is some of the best stuff out there, the budgets for projects are often small.
Click to read: “The 5 Most Expensive Music Videos Of All Time”
I worked with Lisa to plan out a suitable vision for the music video while staying within budget. I am always looking for film locations as I travel and knew of some spots on the Washington Coast that offered relatively easy access, in a short amount of time.
We settled on some beautiful beach locations and elevated roadways that had a view of the Ocean. I upgraded my hotel package in order to use the room as a location, which turned out great.
We shot the principle shots of Lisa on a Friday and Saturday in late February. I returned the following weekend with Chris Sawiel of Savy Drones to capture the corresponding drone shots.
Stretching the Investment
Lisa wisely brought along photographer, Lisa Suter, to capture some images for promotion. I also provided Lisa with a number of frame grabs from the video that she has used as well.
I always recommend that artists photograph any large even they are a part of. For the most part it is leveraging the art direction and production value that has already been invested in.
You may have heard the term “Content is King.” Well, more than ever this statement is true. People are hungry for content to consume on their mobile devices and smart t.v.’s! So, the next time you are doing something of note for your brand, make sure to write about it, make a video about or at least post a picture about it on your social media! If it doesn’t make sense why you should do this, feel free to contact me and I’d be glad to help sort it out for you.
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A Fruitful Harvest
The music video turned out great, with wide acclaim from her fan base and my own, with thousands of views on Facebook. Lisa went on to be nominated for multiple awards in 2019.
Lisa has been nominated for Vocalist of the Year & Artist of the year in the Multi Genre Category of the 2019 Josie Music Awards in Nashville, which is one of the worlds largest independent music award shows. She was also nominated for four awards at the ISSA (International Singer-Songwriters Association) Awards to be held on August 3rd, 2019.
We are waiting to see if I will be nominated for any awards as music video director. Stay posted!
I Love Working with Musicians
Being a singer-songwriter and video-professional, I enjoy working on music related content. Whether it’s a behind the scenes documentary, or music video, there are so many creative options to explore through video and film! So, if you are interested in creating some video content, contact me today, and let’s see what we can create!
What About Your Story?
So, do you have new music that you’d like to share with the world? Or maybe some old songs that could use a breath of fresh air? How do you see video as being relevant these days? Leave your thoughts in a comment below.
Click to see more of my video work.